The Boomerang Effect: Why More Children Are Returning to Run the Family Business

In the world of business transitions, a fascinating trend is quietly reshaping succession planning: adult children are increasingly stepping back into family businesses—either to run them or to buy them outright.

As a business broker, I’ve seen a notable rise in owners reconsidering outside buyers when their children express renewed interest in the company they grew up around. It’s a reversal of the recent history where the next generation shows no interest in spending the long hours leading a business enterprise. This “boomerang effect” is driven by several factors:

  1. A Shift in Priorities
    After years of building careers elsewhere, many second-generation professionals are re-evaluating their values. The appeal of autonomy, legacy, and family roots is pulling them back—especially as remote work and burnout from corporate life make entrepreneurship more attractive.

  2. Economic Opportunity
    In uncertain markets, acquiring an established, profitable business can offer more stability than starting from scratch. Family businesses often come with built-in trust, loyal customers, and knowledgeable teams—assets you can’t easily replicate.

  3. A Chance to Modernize
    The new generation brings digital fluency, fresh branding ideas, and streamlined operations. Instead of clashing with tradition, many are finding ways to preserve their parents’ legacy while making the business their own.  This is especially true if the returning family member has observed and participated in other successful businesses.

  4. Emotional Connection
    For many families, the business isn’t just a job—it’s part of their identity. Returning to the family firm isn’t a fallback. It’s a decision rooted in pride, purpose, and the desire to carry forward a legacy.

Of course, this transition isn’t always smooth. It requires clear communication, legal and financial planning, and sometimes, the help of an experienced intermediary. It can take time to prepare the next generation for ownership and financing considerations are important.  In some cases, the next generation can enter ownership without investing any cash. But when done right, it can be the most rewarding path for everyone involved.

Final Thoughts

If you’re a business owner wondering if your children might be interested—or an adult child reconsidering your next move—it may be time for a conversation. You might be surprised where it leads.

If you’re thinking about succession—whether you’re ready to sell or just starting the process—I’d be happy to share insights and tools to help guide the way.

Let’s talk.